1986 March 31 : Parade UTCM Era

Article Context & Main Highlights Release Date: July 2, 1986 Theatres: 941 cinemas across the United States “Under the Cherry Moon” Wide Release Prince’s second feature film Under the Cherry Moon opened nationwide in the US on July 2, 1986, in 941 theatres. The romantic comedy-drama, directed by and starring Prince, followed the success of his 1984 film Purple Rain. Key Content Notable Mentions The film features Prince as Christopher Tracy, a gigolo in the South of France, al

Publication: Longview Daily News (Longview, Washington) Date: Wednesday, July 2, 1986 A lively report on Prince’s surprise visit to Sheridan, Wyoming (population 15,000) for a special promotional event tied to the world premiere of his film Under the Cherry Moon “Star joins ‘Moon’ in Sheridan, Wyo.” Lisa Barber, a 20-year-old hotel maid from Sheridan, won an MTV national call-in contest as the 10,000th caller. Her prize included hosting the world premiere of Under the Cherry

Publication: Sentinel Tribune (Bowling Green, Ohio) / Daily Sentinel-Tribune Date: Wednesday, July 2, 1986 Report on Prince’s surprise visit to the small town of Sheridan, Wyoming (pop. 15,000) for a special promotional event tied to the premiere of his film Under the Cherry Moon. Lisa Barber, a 20-year-old hotel worker, won an MTV national call-in contest as the 10,000th caller. Her prize included hosting the local premiere of Under the Cherry Moon and an after-party at the

Publication: Brainerd Dispatch / The Brainerd Daily Dispatch (Brainerd, Minnesota) Date: Wednesday, July 2, 1986 Detailed coverage of Prince’s remarkable promotional visit to the small mining and ranching town of Sheridan, Wyoming (population 15,000). MTV and Warner Bros. collaborated to bring the world premiere of Prince’s second feature film Under the Cherry Moon to this unlikely location as part of a national contest promotion. “Prince reigns in Wyoming city” Key Content N

The fourth and final single from the album Parade, “Anotherloverholenyohead” was the third and final single released in North America from Prince’s eighth studio album. THE RELEASE WHAT THE LABEL SHOWS Label: Warner Bros. / Paisley Park Format: 7" Vinyl Single / 12" Vinyl Single Country: USA Catalogue: 7-28620 (US 7") / 0-20516 (US 12") Release Date: July 2, 1986 (US) VARIANTS & PACKAGING • 7" commercial ( in picture sleeve, as above) • 12" commercial with extended mix • 7" P

Publication: The Los Angeles Times (Los Angeles, California) Date: Tuesday, July 1, 1986 Section: Entertainment / Movie Advertisements Full-page promotional advert for Prince’s second feature film “Under the Cherry Moon”. Directed by and starring Prince, the film is described as a romantic comedy-drama set in the South of France. It co-stars Jerome Benton, Steven Berkoff, Emmanuelle Seigner, Alexandra Stewart, and others. The soundtrack album Parade by Prince & The Revolution

Event: World Premiere Screening (Special MTV Contest Winner Event) Date: Tuesday, July 1, 1986 Venue: Centennial Twin Theatre, Sheridan, Wyoming Official Admit One Ticket Rare ticket from the exclusive gala premiere of Prince’s film Under the Cherry Moon, held in Sheridan, Wyoming as part of an MTV national contest promotion. The ticket invites the winner to the special screening for Lisa Barber (the 10,000th MTV caller). It specifies Dress: Casual Black & White, with arrival

The June 29, 1986 edition of the Los Angeles Times features a full-page advertisement for Prince’s new film Under the Cherry Moon, promoting its opening at Mann’s Chinese Theatre and other venues. Publication: Los Angeles Times Date: June 29, 1986 Country: United States Location: Los Angeles, California Section: Calendar / Advertisement THE STORY The elegant black & white advert showcases Prince in character, promoting the film’s theatrical release with details on cast, crew,

The first home video release by Sheila E., documenting footage from the Romance 1600 Tour. Released in the United States on June 16 1986 on Warner Reprise Video / Paisley Park. Features a special guest appearance by Prince and The Revolution performing “A Love Bizarre”. RELEASE DETAILS Artist: Sheila E. Label: Warner Reprise Video / Paisley Park Release Date: June 16 1986 Country: United States Format: VHS (NTSC), Betamax (NTSC) Length: Approx. 57 minutes Director: Danny Kle

Artist: Mazarati Label: Paisley Park / Warner Bros. Records Release Date: June 13 1986 Country: United States Format: 7" Single, Promo 12" Cover art for the 7" single featuring "100 MPH (Edit)" and "Don’t Leave Me Baby," produced by Brown Mark and co-produced by David Z. Promo single of "100 MPH" by Mazarati, featuring dual edited versions of the track, produced by Brown Mark and co-produced by David Z. Cover of the 12" promo single featuring the energetic track "100 MPH" by