Prince & The New Power Generation (August 31 – September 1, 1993) Bercy Paris – Coca-Cola European Tour Advert

A bold full-page French promotional advertisement for Prince & The New Power Generation’s European Tour 1993 Act II, highlighting two special nights at the legendary Bercy venue in Paris, sponsored by Coca-Cola.

PUBLICATION

Publication: Concert Promotion / Magazine Advert (French market) Date: August 31 & September 1, 1993 Country: France

Section / Pages: Full-page advertisement

Title: Prince & The New Power Generation – European Tour 1993 Act II

THE STORY

This striking black-background poster features a dramatic portrait of Prince in a red-and-black plaid vest, holding and biting a long gold chain while looking directly at the camera. The massive white typography announces the tour dates at Bercy, with supporting logos from Coca-Cola, NRJ, WEA Music, M6, and Inter Concerts. It promotes the shows as part of the major European leg of the tour.

CONTEXT AND NOTES

This was during the Act II phase of Prince’s 1993 European Tour, following the success of The Hits/The B-Sides and the Act I shows earlier that year. The Bercy concerts were among the biggest indoor dates on the tour. The imagery (Prince with the chain, intense stare) is classic mid-90s Prince — bold, sensual, and theatrical.

FEATURE HIGHLIGHTS

Event: Live Concerts at Bercy, Paris Dates: 31 Août & 1er Septembre 1993 Tour: European Tour 1993 – Act II Sponsor: Coca-Cola

Venue: Palais Omnisports de Paris-Bercy Visual Style: High-contrast, dramatic portrait with gold chain motif

WHAT THE CLIPPING SHOWS

Full promotional concert poster/advert with Prince centered, bold white headline text, Coca-Cola branding at the top, and all ticket/contact information at the bottom in French.

RELATED MATERIAL

• Prince (October 1993) Prince Talks! – Satellite Times (UK)

• Prince (May 5–12, 1993) AAOOW! – Time Out London (UK)

• Prince (Fall/Winter 1993) NPG Catalogue Volume 1

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