Prince (May 5–12, 1993) AAOOW! – Time Out London (UK)

GlamSlamEscape
May 5, 1993
1 min read

A dynamic cover story in Time Out London capturing Prince in full rock-star mode during his 1993 live performances, as part of a major feature on London’s buzzing music scene.

PUBLICATION

Publication: Time Out London

Date: May 5–12, 1993 (Issue No. 1185) Country: United Kingdom

Section / Pages: Front Cover + Multi-page Feature

Title: AAOOW!

THE STORY

This energetic cover shows Prince passionately performing with guitar in hand, mouth open mid-scream. The bold headline “AAOOW!” highlights his return to the live stage. Inside, the magazine features a four-page spread discussing Prince’s attempt to “hip-hop back to the top,” alongside coverage of London’s summer gig scene, Vince Power’s indie empire, and the ragga scene

CONTEXT AND NOTES

Published in May 1993 during Prince’s The Hits / The B-Sides promotional period and just before major changes in his career, this cover reflects his continued strong presence in the UK live music scene. Time Out positioned him as a key figure in London’s vibrant 1993 summer gig calendar.

FEATURE HIGHLIGHTS

Event: Live Performance Cover Story Era: Early 1990s / Pre-Symbol Era Tone: Excited, energetic, scene-focused Photography: Dynamic live action shot of Prince performing Audience: London music, arts, and culture readers

WHAT THE CLIPPING SHOWS

The full Time Out front cover with Prince in a white ruffled shirt playing guitar under dramatic lighting, plus interior pages from the live music feature. Bold typography and the iconic “AAOOW!” headline dominate the design.

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