New Power Generation (1990) NPG Catalogue - Promotional Booklet

GlamSlamEscape
Feb 7, 1990
2 min read

“Be A Part Of The New Power Generation!” — The official 1990 Paisley Park promotional catalogue introducing Prince’s new collective.

RELEASE DETAILS

Artist: New Power Generation

Label: Paisley Park Records

Date: 1990 Catalogue: Internal promotional item (no retail catalogue number)

Format: 8-page full-colour promotional booklet

Country: United States

THE STORY

This rare 8-page promotional booklet was issued in 1990 to formally introduce the New Power Generation to fans and industry. It served as both a manifesto and a recruitment tool for Prince’s new band and the expanded Paisley Park family. Full of bold slogans, philosophy, and artist profiles, it captures the excitement and revolutionary spirit surrounding the launch of the NPG era.

CONTEXT & NOTES

Printed during the transition from The Revolution to the New Power Generation, this booklet is one of the earliest official NPG documents. It promotes the collective’s vision of music, joy, and change while showcasing key Paisley Park artists. The item was likely distributed to fan clubs, industry contacts, and at events.

CONTENT HIGHLIGHTS

Front Cover

Large white Love Symbol on dark background
Iconic slogan: “BE A PART OF THE NEW POWER GENERATION!”

Interior Pages Include:

MAKIN’ LOVE AND MUSIC
NEW POWER WE STAND
PARDON US 4 CARIN’, WE DIDN’T KNOW IT WAS AGAINST THE RULES!

Key Text Excerpts:

“Prince and The New Power Generation — one of the most dynamic and tight-knit bands of the 20th century.”

“In Chanhassen, Minnesota lies the mythical land of Paisley… Listen, and hear the voice of tomorrow. Listen, and find the pulse of life inside your own soul.”

Artist Profiles Featured:

Mavis Staples
Rosie Gaines
George Clinton
Eric Leeds
Carmen Electra
Paisley Park Studios & Records (exterior photos)
Back Section:

Merchandise order form
Subscription information for Controversy magazine and Prince Hotline
1993 Prince Convention details in Minneapolis

PACKAGING HIGHLIGHTS

8-page full-colour booklet
High-quality glossy paper
Striking graphic design with purple, pink, and black colour scheme

WHAT THE SLEEVE SHOWS

The booklet opens with the powerful white Love Symbol on a dark background and the rallying call “BE A PART OF THE NEW POWER GENERATION!” Interior pages mix philosophical text, band imagery, artist spotlights, and Paisley Park facility photos, creating an immersive introduction to the NPG universe.

COPYRIGHT NOTICE All album artwork, photographs, logos, and original text excerpts remain the property of their respective copyright holders. This entry is a transformative, non-commercial archival summary created for historical documentation and educational reference. No ownership of the original material is claimed or implied.