The New Power Generation Catalogue: Fall/Winter ’1993

Prince’s early‑90s multimedia vision captured in a futuristic, computer‑styled catalogue showcasing the full world of the NPG brand.

This Fall/Winter ’93 NPG catalogue is a perfect snapshot of Prince’s early‑90s creative universe — a moment when he was expanding far beyond music into fashion, retail, multimedia, and full‑scale world‑building. Styled like a computer interface, the cover blends digital aesthetics with NPG iconography: menu bars, pixelated imagery, icons for product categories, and the unmistakable Love Symbol.

The design reflects Prince’s fascination with technology, futurism, and self‑contained artistic ecosystems. The catalogue promotes the full range of NPG merchandise — jewellery, videos, CDs, cassettes, photos, books, posters, and clothing — all framed within a playful, hyper‑stylised interface. The phrase “We are the New Power Generation” sits at the centre, reinforcing the collective identity Prince was building around his band, his fans, and his creative output.

This is Volume 1, marking the beginning of a new era of Prince‑branded retail and visual identity.

Key Highlights

Catalogue: NPG Fall/Winter ’93 — Volume 1

Interface styled like an early‑90s computer desktop

Menu bar includes: File, Edit, Jam, Funk, Style, Volume, Impact

Pixelated store interior imagery

Product icons for: jewellery, video, CD, cassette, photos, books, posters, clothing

Prominent Love Symbol and “We are the New Power Generation” slogan

Reflects Prince’s multimedia ambitions and digital‑futurist aesthetic