Prince O(+> (Fall/Winter 1993) NPG Catalogue Volume 1 – New Power Generation (US)

A groundbreaking, computer-interface styled mail-order catalogue from Prince’s New Power Generation, showcasing his expanding multimedia empire of music, fashion, and merchandise during the early Symbol era.

PUBLICATION

Publication: NPG (New Power Generation) Official Catalogue Date: Fall/Winter 1993 (Volume 1) Country: United States

Section / Pages: Full Multi-Page Catalogue

Title: NPG Catalogue – Fall/Winter ’93

THE STORY

This innovative catalogue is designed like an early-90s computer desktop, complete with menu bar (“File • Edit • Jam • Funk • Style • Volume • Impact”) and pixelated graphics. It promotes a wide range of exclusive NPG products including jewelry, videos, CDs, cassettes, photos, books, posters, clothing, and more. The vibrant layout features the Love Symbol prominently and the slogan “We are the New Power Generation,” reflecting Prince’s vision of a complete artistic and commercial universe.

CONTEXT AND NOTES

Released in late 1993, this was one of the earliest major NPG catalogues, marking Prince’s increasing focus on direct-to-fan sales and brand expansion. It perfectly captures his fascination with technology, futurism, and self-contained creative control as he moved toward greater independence from traditional record labels.

FEATURE HIGHLIGHTS

Event: Official NPG Fall/Winter Merchandise Catalogue (Vol. 1) Era: Early 1990s / Pre-Symbol / New Power Generation Tone: Futuristic, playful, high-tech Photography / Design: Computer desktop aesthetic, collage-style product layouts, purple and gold color scheme Audience: Dedicated NPG fan club members and collectors

WHAT THE CLIPPING SHOWS

A multi-page catalogue with a striking cover showing a pixelated interior view, a purple guitar, and NPG branding. Interior spreads display detailed product listings for clothing (jackets, hats, t-shirts), jewelry, tambourines, drumsticks, posters, videos, and more, all presented in a stylish, digital-themed layout.

RELATED MATERIAL

• Prince O(+> (1994/95) NPG Stock List – Mail Order Catalogue Leaflet (US)

• Prince O(+> (August 12, 1994) 1-800-NEW-FUNK – Call Now! Advert (US)

• Prince O(+> (April 30, 1994) New Power Generation Store Opens in London – Italian Magazine (Italy)

COPYRIGHT NOTICE All magazine scans, photographs and original text excerpts remain the property of their respective copyright holders. This entry is a transformative, non-commercial archival summary created for historical documentation and educational reference.