📰 NPG Stock List – Catalogue Leaflet : Circa 1994/95)
- GlamSlamEscape
- Jan 1, 1995
- 3 min read
A fascinating two-page mail-order flyer from Prince’s New Power Generation reveals the vibrant, independent ecosystem the artist built during his mid-90s battle for creative freedom.
The densely typed “In Stock Items List” and playful merchandise illustrations capture the DIY spirit of the NPG era in full swing.
This circa 1994/95 NPG stock list leaflet offers a rare, intimate glimpse into how Prince and his team directly connected with fans through exclusive releases, clothing, and gift baskets at the height of his independent phase.
đź“° Publication Details
Publication: New Power Generation Mail Order Catalogue / Stock List
Date: Circa 1994–1995
Country: United States
Section / Page: Full two-page flyer
Format: Mail-Order Catalogue Leaflet / Stock List
đź“° What the Clipping Shows
The double-sided leaflet features a formal order form on the left (with the iconic NPG logo and new mailing address in Chanhassen, MN) and a detailed “In Stock Items List” on the right. It lists dozens of exclusive items including *Child of the Sun* and *Get Wild* CDs/singles, *The Gold Experience* merchandise, t-shirts, posters, mugs, jewelry designed by Gene Davidson, and themed gift baskets such as the “U 2 Nite” and “Child of the Sun” baskets. A bold hand-drawn illustration on the reverse shows NPG members in signature gear with pricing for t-shirts and upcoming items like the “Hockey Jersey.” The tone is direct, fan-focused, and proudly independent.
This clipping matters because it documents Prince’s hands-on approach to fan engagement and distribution during his famous standoff with Warner Bros., when he relied heavily on the NPG Music Club and direct mail-order to release music and merchandise on his own terms.
đź“° The Story Behind It
In the mid-1990s, Prince (operating as the symbol) was deep in his fight for artistic control and had shifted much of his output to the NPG label. To bypass traditional retail channels, he and his team maintained an active mail-order service from Chanhassen, Minnesota, offering exclusive CDs, cassettes, clothing, and collectibles directly to fans.
“PEACE AND BE WILD!!!”
The list highlights key 1994–95 releases such as *Get Wild*, *The Gold Experience*, and Mayte’s *Child of the Sun*, alongside fun merchandise like embroidered t-shirts, signed posters, and themed gift baskets. The reverse side features a lively illustration promoting NPG apparel, reinforcing the sense of community and “New Power Generation” identity.
This flyer reflects the broader cultural moment when Prince was redefining the relationship between artist and audience through direct, independent distribution.
đź“° Related Material
• Related Chronicle entry: NPG *Exodus* album coverage (1995)
• Related Chronicle entry: Prince symbol-era mail-order items
Additional material connected to this entry is listed in the tag index at the foot of the page.
đź“° Visual Archive
Two-page black-and-white mail-order flyer. Left page contains the official order form with NPG logo and contact details. Right page lists dozens of in-stock items with prices. Reverse side features a dynamic hand-drawn illustration of NPG members modelling t-shirts and upcoming merchandise.
New Power Generation mail-order stock list and merchandise flyer, circa 1994–95.
đź“° Closing Notes
This circa 1994/95 NPG stock list leaflet stands as a vibrant time capsule of Prince’s independent empire at its most creative and fan-centric. It captures the energy, resourcefulness, and direct connection that defined the New Power Generation era — a period when Prince turned necessity into a bold new model of artist empowerment that still resonates with fans today.
đź“ť Copyright Notice
All magazine scans, photographs, and original text excerpts referenced in this entry remain the property of their respective copyright holders. This Chronicle entry is a transformative, non-commercial archival summary created for historical documentation and educational reference. No ownership of the original material is claimed or implied.
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