Prince O(+> (1994/95) NPG Stock List – Mail Order Catalogue Leaflet (US)

A fascinating two-page mail-order flyer from Prince’s New Power Generation that reveals the vibrant, independent ecosystem he built during his mid-90s battle for creative freedom.

PUBLICATION

Publication: New Power Generation Official Mail-Order Catalogue / Stock List Date: Circa 1994–1995

Country: United States

Section / Pages: Full two-page flyer Title: NPG In Stock Items List

THE STORY

This densely typed leaflet served as the official direct-to-fan catalog for Prince’s NPG operation. The left side features a formal order form with the iconic NPG logo and updated Chanhassen, MN mailing address, while the right side lists dozens of exclusive items. The reverse includes a lively hand-drawn illustration of NPG members modeling apparel. Products range from The Gold Experience and Get Wild CDs/singles, Mayte’s Child of the Sun releases, to t-shirts, posters, jewelry, mugs, and themed gift baskets like the “U 2 Nite” and “Child of the Sun” collections.

CONTEXT AND NOTES

Issued during the height of Prince’s standoff with Warner Bros., this catalog highlights his shift toward complete independence. By selling directly to fans via mail-order, Prince bypassed traditional retail and label restrictions, creating a personal connection with supporters while releasing new music and merchandise on his own terms. It perfectly captures the DIY spirit and community focus of the New Power Generation era.

FEATURE HIGHLIGHTS

Event: Official NPG Mail-Order Merchandise Catalog

Era: Mid-1990s / Symbol Era / Independent Phase

Tone: Direct, fan-focused, proudly independent

Photography / Illustration: Hand-drawn NPG character illustrations + product listings

Audience: Dedicated NPG fan club members and collectors

WHAT THE CLIPPING SHOWS

A double-sided black-and-white flyer: one side with the official order form and contact details, the other with a comprehensive “In Stock Items List” including prices for CDs, cassettes, clothing, posters, and gift baskets. The reverse features a fun, dynamic illustration promoting NPG apparel and upcoming items like the Hockey Jersey.

RELATED MATERIAL

• Prince O(+> (April 30, 1994) New Power Generation Store Opens in London – Italian Magazine (Italy)

• Prince O(+> (August 1994) ♫ Breaks the Silence – Vibe Magazine (US)

  
  

COPYRIGHT NOTICE

All magazine scans, photographs and original text excerpts remain the property of their respective copyright holders. This entry is a transformative, non-commercial archival summary created for historical documentation and educational reference.