New Power Generation (August 21 1998) – Live in Paris Concert Advert – Zénith
Updated: Aug 21
This French concert advert promotes Prince’s New Power Generation performance at Paris’s Zénith on August 21 1998. The bold design captures the energy of Prince’s late‑1990s era, highlighting his collaboration with legendary bassist Larry Graham and the NPG’s evolving funk‑soul sound.
Publication: Concert Advert Date: August 21 1998
Country: France
The poster announces the New Power Generation show presented by ICO, featuring Prince and guest Larry Graham.
The typography is vivid and stylized, with “New Power Generation” in red and yellow script across the top, paired with Prince’s iconic symbol in red.
The lower section lists the venue and time — Vendredi 21 Août, Paris Zénith, 20h — alongside sponsor logos from M6, Rock & Folk, and NRJ. Ticket outlets include FNAC, Virgin Megastore, and France Billet, reflecting the scale of the event.
The image of Prince, shirtless and adorned with jewelry, conveys his magnetic stage presence and sensual charisma. The advert’s design merges glamour and intensity, perfectly suited to the New Power Generation’s fusion of funk, soul, and rock.
CONTEXT AND NOTES
This concert formed part of Prince’s European tour with the New Power Generation, featuring band members Kirk Johnson, Rhonda Smith, Morris Hayes, Mike Scott, and Marva King.
The show included guest appearances by Larry Graham and French singer Ophélie Winter.
The Paris Zénith performance was a sold‑out event, lasting over 150 minutes, with a setlist spanning Jam of the Year, Purple Rain, U Got the Look, and 1999. French radio station NRJ hosted a backstage contest for fans, adding to the night’s excitement.
This advert stands as a vivid artifact of Prince’s late‑1990s creative resurgence — a period defined by independence, spiritual exploration, and electrifying live performances.
FEATURE HIGHLIGHTS Event: Prince & The New Power Generation Live at Paris Zénith
Era: 1998 – New Power Soul / NPG Era Tone: Vibrant, promotional, and energetic
Photography: Prince in a dynamic pose, shirtless with jewelry, set against a dark background emphasizing his intensity
WHAT THE CLIPPING SHOWS
Concert advert for Prince’s New Power Generation show in Paris
Guest appearance by Larry Graham
Sponsor logos and ticketing details for the sold‑out Zénith performance
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