📰 New Power Generation – Paris Zénith Advert: Aug. 1998

One‑page concert advert — August 21, 1998

Paris Zénith, 20:00

Guest: Larry Graham

A striking one‑page French advert promoting New Power Generation’s 1998 Paris Zénith concert, with Prince front and centre in full late‑’90s theatrical styling. The show — held on Friday, August 21, 1998 — featured Larry Graham as special guest, underscoring the deepening musical and spiritual connection between the two.

📰 Excerpt

“New Power Generation — Vendredi 21 Août — Paris Zénith — 20h

Guest: Larry Graham”

The advert’s bold typography and dramatic portrait of Prince position the event as a major European stop in the late‑’90s NPG live cycle.

📰 Overview

This advert captures the energy of Prince’s late‑’90s touring era — a period defined by:

• heavy funk

• spiritual undertones

• deep grooves shaped by Graham’s bass

• a band operating at peak tightness

The Paris Zénith date was one of the standout European shows of 1998, with Prince leaning into extended jams, reworked classics, and the evolving NPG sound.

The advert’s design — dark background, jewel‑toned lighting, ornate styling — reflects the theatricality of the era and Prince’s flair for visual drama.

📰 Source Details

Publication: French music press / concert listings

Issue Date: August 1998

Format: One‑page advert

Provenance Notes: Distributed across French magazines and venue‑partner publications; co‑presented by NRJ, M6, and Rock & Folk.

📰 The Story

The advert highlights:

• Prince + New Power Generation as the headline act

• Larry Graham as guest — a major draw for funk audiences

• Paris Zénith as the venue, known for its acoustics and scale

• Ticketing through FNAC, Virgin Megastore, France Billet, and Minitel services

This show sits in the lineage of Prince’s late‑’90s European performances — muscular, improvisational, spiritually charged, and anchored by the Graham‑NPG synergy.

The imagery reinforces Prince’s evolving aesthetic: ornate, mystical, and intensely charismatic.

📰 Key Highlights

• One‑page French advert for the August 21, 1998 Zénith concert

• New Power Generation headlining with Larry Graham

• Late‑’90s funk‑driven live era

• Strong promotional backing from major French media partners

• A defining snapshot of Prince’s European touring presence in 1998

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📰 Related Material

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📰 Closing Notes

This advert stands as a vivid marker of Prince’s late‑’90s live power — a moment when the NPG was a fully evolved funk machine, and Paris was one of its most electrified stages.

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