“Has life begun again for the artist formerly known as over?”

“Has life begun again for the artist formerly known as over?”

Released in the US on November 23 1999 via Arista / NPG Records, The Greatest Romance Ever Sold was the sole single from Rave Un2 The Joy Fantastic. Issued as both a CD maxi‑single and a commercial / promo 2×12", it showcased Prince’s millennial crossover ambitions: Neptunes remixes featuring Q‑Tip, club‑driven Jason Nevins versions, and two appearances from Eve. The single reached No. 63 on the Billboard Hot 100 and made strong showings across R&B and dance sales charts.

Released November 9, 1999, Rave Un2 the Joy Fantastic marked Prince’s return to a major‑label platform via Arista Records and his most collaboration‑heavy project to date. Arriving at the end of the millennium — and during his “Love Symbol” period — the album positioned Prince as both auteur and curator, blending his signature musicality with high‑profile guest appearances from Gwen Stefani, Sheryl Crow, Eve, Ani DiFranco, and Maceo Parker.

Prince, dressed in black and gold, stands before a microphone in a dramatic, treasure‑themed setting used for the single artwork of “The Greatest Romance Ever Sold.”