Prince (October 28, 1990) – Graffiti Bridge “Starts Friday!” Film Advert - Star Tribune
This full-page Star Tribune cinema advertisement promotes the forthcoming Minneapolis opening of Graffiti Bridge. Built around the film’s dramatic monochrome promotional artwork and the slogan “Music is the power. Love is the message. Truth is the answer.”, the advert announces a Friday opening across cinemas in Minneapolis and St. Paul.
Publication: Star Tribune
Date: October 28, 1990
Country: United States
THE ADVERT
The advertisement is dominated by the title Graffiti Bridge and a large montage-style promotional image.
Immediately beneath the Prince heading appears the promotional line:
“Music is the power. Love is the message. Truth is the answer.”
The central artwork combines several dramatic photographic elements, while the Graffiti Bridge title is placed prominently beneath the image.
The lower section carries the large announcement:
“STARTS FRIDAY!”
followed by a list of cinemas showing the film in the Minneapolis and St. Paul areas.
GRAFFITI BRIDGE
The advert credits Graffiti Bridge as a Paisley Park Film production presented by Warner Bros.
Prince is prominently credited alongside Morris Day, Jerome Benton & The Time, Jill Jones, Mavis Staples, George Clinton, Ingrid Chavez and Aura.
The advertisement also introduces Tevin Campbell.
Prince is credited for the film’s music and as writer and director.
PRODUCTION CREDITS
The visible credits identify:
Music: Prince
Written & Directed By: Prince
Co-Producer: Craig Rice
Executive Producer: Peter MacDonald
Produced By: Arnold Stiefel and Randy Phillips
Production: Paisley Park Film
Presented By: Warner Bros.
Sound: Dolby Stereo
Rating: PG-13
MINNEAPOLIS CINEMAS
The advert lists the following Minneapolis-area cinemas:
Willow Creek
Centennial Lakes 8
Brookdale East
Village 4
Burnsville 1
Skyway 6
Eden Prairie East
ST. PAUL CINEMAS
The St. Paul listings shown are:
Har Mar 11
Cina 5
Maplewood II
CONTEXT AND NOTES
Published on October 28, 1990, the advertisement documents the Minneapolis-area theatrical promotion for Graffiti Bridge immediately before its announced Friday opening.
The local placement is particularly appropriate for the Prince archive, with the newspaper devoting a complete page to a Paisley Park production featuring numerous artists associated with Prince’s musical world.
The advertisement also preserves the original theatrical billing, including The Time, Morris Day, Jill Jones, Mavis Staples, George Clinton, Ingrid Chavez, Aura and Tevin Campbell.
At the bottom of the advertisement, the film is promoted as a special engagement, with no passes or discount coupons accepted.
FEATURE HIGHLIGHTS
Event: Minneapolis-area theatrical promotion for Graffiti Bridge
Publication Date: October 28, 1990
Film: Graffiti Bridge
Production: Paisley Park Film
Distributor/Presenter: Warner Bros.
Music: Prince
Written & Directed By: Prince
Rating: PG-13
Sound: Dolby Stereo
WHAT THE CLIPPING SHOWS
• Full-page Graffiti Bridge cinema advertisement
• Promotional slogan “Music is the power. Love is the message. Truth is the answer.”
• Large “STARTS FRIDAY!” announcement
• Prince credited for the music and as writer/director
• Morris Day, Jerome Benton & The Time, Jill Jones, Mavis Staples and George Clinton named in the principal billing
• Ingrid Chavez and Aura included in the cast billing
• Tevin Campbell introduced in the film credits
• Multiple Minneapolis and St. Paul cinemas advertised
• Paisley Park Film and Warner Bros. prominently represented
• PG-13 rating and Dolby Stereo presentation
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