Prince (July 12, 1990) – St. Cloud Times, Minnesota.

This 1990 article announces Prince’s plans to open a fashion and merchandise shop in Minneapolis, offering fans his distinctive look for sale.

Publication: St. Cloud Times 

(Saint Cloud, Minnesota)

Date: Thursday, July 12 1990 Country: United States Section / Pages: Entertainment News Title: New Shop Offers Princely Items

The store, scheduled to open in September within the Heaven & Earth nightclub, would feature clothing designed by Prince’s wardrobe department and influenced directly by his personal style.

Among the items mentioned were see‑through shirts, hip‑hugger pants, and one‑shoulder Lycra jumpsuits — all signature pieces from Prince’s stage wardrobe. His spokeswoman Jill Willis explained that the apparel might be available either in stock or as custom orders, while Jim Shearon, head of the wardrobe division at Paisley Park Enterprises in Chanhassen, noted that the project was still in its preliminary stages.

The article also mentions plans for a line of official Prince merchandise, including T‑shirts, sweatshirts, “love symbol” jewelry, photo badges, calendars, and posters, potentially expanding to department stores in the future.

CONTEXT AND NOTES  

This article reflects Prince’s growing interest in merging music, fashion, and lifestyle branding at the dawn of the 1990s.

The proposed shop and merchandise line anticipated his later ventures into design and retail, reinforcing his status as a multidimensional artist and cultural innovator.

Source: St. Cloud Times, Saint Cloud, Minnesota, July 12 1990.

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