Prince (December 8, 1978) – Ashford & Simpson with Special Guest Prince (Day-Before Ad)

Final promotional advertisement for Ashford & Simpson with Special Guest Prince on Saturday, December 9, 1978, at the Township in Columbia, South Carolina. Tickets available at Williams Music or via Chargit.

Publication: The Times and Democrat Date: Friday, December 8, 1978 Country: United States Location: Orangeburg, South Carolina Section: Entertainment / Concert Promotion

THE STORY

The ad repeats the earlier promotion with a photo of Ashford & Simpson and highlights Prince as the special guest. It includes the $1-off T-shirt offer for those bringing the ad and lists ticket outlets.

CONTEXT AND NOTES

This last-minute ad ran the day before the scheduled December 9, 1978 concert. (Note: Historical records indicate Prince ultimately did not perform at this show, though he was heavily advertised as the opening act.)

FEATURE HIGHLIGHTS

Event: Concert promotion – Prince billed as opening act for Ashford & Simpson Era: Early career (For You album promotion)

Tone: Standard last-minute promotional push

Photography: Black-and-white photo of Nickolas Ashford and Valerie Simpson Visual Motifs: Bordered newspaper concert ad with bold typography

WHAT THE CLIPPING SHOWS

• Continued heavy local advertising for Prince’s appearance in South Carolina

• Specific ticket purchasing information on the eve of the show

• Prince’s name prominently featured as a draw alongside the headliners

RELATED MATERIAL

This is a follow-up to the November 25, 1978 Columbia Record advertisement for the same event. It reflects Prince’s early 1978–1979 promotional touring schedule.

For other relevant posts, see the tags at the foot of the page.

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