Prince (October 1, 1988) Sign o’ the Times – The Video of the Tour – NME Full-Page Advert

A striking full-page advertisement promotes the home video release of Prince’s acclaimed Sign o’ the Times concert film.

SOURCE DETAILS

Publication: New Musical Express (NME) Date: October 1, 1988

Country: United Kingdom

Section / Pages: Full-page advertisement (Page 28)

THE STORY This eye-catching advert promotes the VHS release of Prince’s groundbreaking Sign o’ the Times concert film. It highlights 13 tracks from the show, a glowing quote from Sky Magazine calling it “the greatest concert movie ever made,” and a special offer for a free T-shirt with purchase.

CONTEXT & NOTES Released in 1988, the Sign o’ the Times film documented Prince’s critically acclaimed 1987 European tour. The movie was a commercial and artistic success, showcasing Prince at the peak of his creative powers with a spectacular live band. This NME advert reflects the heavy promotion Virgin Records gave the video release in the UK.

FEATURE HIGHLIGHTS Event: Full-page advert for Sign o’ the Times video Era: 1988 – Sign o’ the Times era Tone: Bold and promotional Photography: Dramatic black-and-white live shot of Prince performing with guitar Audience: NME readers and Prince fans

WHAT THE CLIPPING SHOWS A full-page advertisement dominated by a large, powerful image of Prince in a dramatic stage pose with guitar. Bold typography announces “PRINCE SIGN O’ THE TIMES the video of the tour”, with track listings, a glowing review quote, a free T-shirt offer, and the price of £11.99.

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