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✦ 3rdEyeGirl.com Digital Drops – February 5, 2013

  • Writer: Escape
    Escape
  • Feb 5, 2013
  • 3 min read

Updated: Feb 12


A surprise four‑track blast from Prince’s newly activated 3rdEyeGirl portal, marking the first wave of the 2013 guerrilla‑release era.


✦ — SUMMARY

On February 5, 2013, Prince launched a new phase of his digital‑first strategy by releasing four tracks directly through 3rdEyeGirl.com:

“Screwdriver,” “Screwdriver (Remix),” “Breakfast Can Wait,” and “RNR Affair Remix.”

The releases arrived without traditional promotion, signalling the beginning of Prince’s 2013–2014 period of rapid‑fire online drops, teasers, and limited‑window downloads.


The site functioned as both a storefront and a cryptic communication channel, foreshadowing the later 3rdEyeGirl band rollout and the eventual release of PLECTRUMELECTRUM.


✦ — HIGHLIGHTS

• Released February 5, 2013 via 3rdEyeGirl.com

• Tracks:

– Screwdriver

– Screwdriver (Remix)

– Breakfast Can Wait

– RNR Affair Remix

• Early example of Prince’s 2013 digital‑guerrilla strategy

• Pre‑dates the public reveal of the 3rdEyeGirl band lineup

• Connected to the PLECTRUMELECTRUM era

• “Breakfast Can Wait” would later receive a viral Dave Chappelle‑inspired cover

• “RNR Affair Remix” ties back to the 2012 “Rock and Roll Love Affair” campaign

• Downloads were short‑window, fan‑driven, and unarchived by official channels


✦ — TRACK DETAILS

Digital Downloads – 3rdEyeGirl.com – Feb 5, 2013


Screwdriver

• Studio version

• Later tied to the 3rdEyeGirl live configuration


Screwdriver (Remix)

• Alternate arrangement

• Early hint of the heavier 3EG sound


Breakfast Can Wait

• Funk‑leaning digital single

• Later re‑released with iconic Chappelle artwork


RNR Affair Remix

• Reworking of “Rock and Roll Love Affair”

• Connected to the Purple Music campaign


No physical formats.

No catalogue numbers.

Direct‑to‑fan distribution only.


✦ — REISSUES & DIGITAL VARIANTS

• Original downloads (3rdEyeGirl.com) — no longer available

• “Breakfast Can Wait” later reissued on streaming

• “Screwdriver” and “RNR Affair Remix” remain digital‑era rarities

• No official remasters or physical releases


✦ — PRODUCTION AND CONTEXT

• Part of Prince’s shift toward independent digital distribution

• 3rdEyeGirl.com served as a testing ground for new music, videos, and teasers

• The releases pre‑dated the formal introduction of the 3rdEyeGirl band (Donna Grantis, Ida Nielsen, Hannah Welton)

• “Screwdriver” became a live staple in early 2013

• “Breakfast Can Wait” would later anchor the Art Official Age era

• “RNR Affair Remix” ties back to the 2012 Purple Music campaign

• The drop marked the start of Prince’s most unpredictable release year since 2009


✦ — SINGLES RELEASED

Digital only

• Screwdriver — 2013

• Breakfast Can Wait — 2013

• RNR Affair Remix — 2013

• Screwdriver (Remix) — 2013



✦ — DISCOGRAPHY SIDEBAR

Rock and Roll Love Affair — 2012

3rdEyeGirl.com Drops — 2013

Breakfast Can Wait — 2013

PLECTRUMELECTRUM — 2014


✦ — PRINCE ERA MINI‑TIMELINE

2012 — “Rock and Roll Love Affair” released

Feb 2013 — 3rdEyeGirl.com launches with four digital tracks

2013 — 3rdEyeGirl band revealed

2014 — PLECTRUMELECTRUM released


✦ — GLAM FLASHBACK

The 3rdEyeGirl.com drops were Prince in hacker mode — bypassing labels, bypassing radio, and speaking directly to fans. Four tracks, no warning, no rules. A digital spark that ignited the 3rdEyeGirl era.


✦ — COPYRIGHT NOTICE

All images, artwork, logos, and related materials referenced or displayed in this entry remain the property of their respective copyright holders. They are included strictly for historical, educational, and archival purposes under fair‑use principles.


✦ — SOURCES

Prince Vault

3rdEyeGirl.com archival captures

Purple Music campaign data


 
 
 

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