A bold promotional advert for The Time’s second album What Time Is It?, highlighting their rapid rise under Prince’s influence during the early Minneapolis Sound era. SOURCE DETAILS Publication: Billboard Magazine Date: August 1982 Country: United States Section / Pages: Full-page promotional advertisement THE STORY This striking advert declares: “Because of these men, more than half a million people are buying Time.” It promotes the album What Time Is It? and the new single

What Time Is It? is the second full‑length studio album by The Time, released in August 1982, thirteen months after their debut. As with their first album, the project was largely written, recorded, and produced by Prince, with no instrumental or songwriting input from band members other than Morris Day, although all members were credited. Four of the six songs were credited to The Time and two to Morris Day, but Prince wrote all six tracks, with lyrics on one written by Dez