20Ten is the 35th full‑length studio album by Prince. It was initially released on 10 July 2010 as a covermount with Belgian newspapers Het Nieuwsblad & de Gentenaar and the British newspaper Daily Mirror (sold in a different edition as the Daily Record in Scotland), following the UK and Ireland distribution model of Planet Earth. German music magazine Rolling Stone also carried the CD with their issue released on 22 July 2010, as did the French paper Courrier International (