Released in the US on November 23 1999 via Arista / NPG Records, The Greatest Romance Ever Sold was the sole single from Rave Un2 The Joy Fantastic. Issued as both a CD maxi‑single and a commercial / promo 2×12", it showcased Prince’s millennial crossover ambitions: Neptunes remixes featuring Q‑Tip, club‑driven Jason Nevins versions, and two appearances from Eve. The single reached No. 63 on the Billboard Hot 100 and made strong showings across R&B and dance sales charts.