Prince Opens the London NPG Store: Apr.1994

Camden Lock’s Newest Attraction

This Italian magazine page reports on the grand opening of Prince’s New Power Generation Store in Camden Lock, London. The tone is breathless and enthusiastic, positioning the shop as a must‑see attraction on par with Tower Bridge and Buckingham Palace. The article explains that the London store follows the model of the Minneapolis NPG shop, offering two floors of Prince‑related merchandise and experiences.

The first floor sells T‑shirts, posters, records, jewellery, and perfumes, while the second floor houses a coffee shop and video room, making the space feel more like a curated museum than a retail outlet. The piece emphasises the store as an extension of Prince’s personality — stylish, theatrical, and unmistakably unique.

The photos show Prince in a bright yellow outfit making a peace sign from a balcony, accompanied by a woman in a blue dress, and a smaller inset image of the pair entering the building.

Key Highlights

Italian feature celebrating the opening of the London NPG Store

Location: Camden Lock, described as one of London’s most atmospheric areas

Opened 30 April

Two‑floor layout:

Merchandise floor — shirts, posters, records, jewellery, perfumes

Coffee shop + video room

Described as “more like a museum than a store”

Frames Prince as a cultural icon with a dedicated retail shrine

Includes photos of Prince greeting fans from a balcony