Prince O(+> (April 30, 1994) New Power Generation Store Opens in London – Italian Magazine (Italy)
- GlamSlamEscape
- Apr 30, 1994
- 2 min read
An enthusiastic Italian magazine feature celebrating the grand opening of Prince’s official New Power Generation Store in Camden Lock, London — presented as a must-see cultural attraction alongside Tower Bridge and Buckingham Palace
PUBLICATION
Publication: Italian Music/Culture Magazine
Date: April 30, 1994 (opening coverage) Country: Italy
Section / Pages: Feature / Photo Spread Title: Ecco il negozio per i suoi fans! / Prince New Power Generation Store
THE STORY
This vibrant Italian article reports on the opening of Prince’s London NPG Store at Camden Lock. The two-floor shop offers merchandise (T-shirts, posters, records, jewellery, perfumes), a coffee shop, and a video room. Prince is shown on the balcony in a bright yellow outfit waving to fans alongside a woman in a blue dress. The piece describes the store as more of a museum dedicated to Prince’s style and personality than a simple retail space.
CONTEXT AND NOTES
Opened on April 30, 1994 during the height of the Symbol era, the London NPG Store followed the successful model of the Minneapolis flagship. It served as both a fan destination and an extension of Prince’s brand, blending retail with immersive experiences — typical of his entrepreneurial ventures in the Mid-90s.
WHAT THE CLIPPING SHOWS
A colorful two-page Italian magazine spread with a large photo of Prince in a yellow outfit waving from a balcony, an inset image of him arriving, and multiple smaller photos of the store interior (merchandise displays, clothing, candles, umbrellas, etc.). Bold red headline “Prince” and Italian text highlighting the shop as a major attraction.
RELATED MATERIAL
Prince O(+> (March 3, 1995) Prince Souvenir Pullout – Top Of The Pops Magazine (UK)
Prince O(+> (March 15, 1995) Sex Symbol or Slave? Prince Tells All – Time Out London (UK)
COPYRIGHT NOTICE All magazine scans, photographs and original text excerpts remain the property of their respective copyright holders. This entry is a transformative, non-commercial archival summary created for historical documentation and educational reference.
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