The Time: Prince's Funk Empire

A bold promotional advert for The Time’s second album What Time Is It?, highlighting their rapid rise under Prince’s influence during the early Minneapolis Sound era. SOURCE DETAILS Publication: Billboard Magazine Date: August 1982 Country: United States Section / Pages: Full-page promotional advertisement THE STORY This striking advert declares: “Because of these men, more than half a million people are buying Time.” It promotes the album What Time Is It? and the new single

A vibrant hometown showcase highlighting the rising power of the Minneapolis Sound, with standout performances by The Time and Vanity 6 under Prince’s creative influence SOURCE DETAILS Publication: Star Tribune Date: March 9, 1982 Country: United States Section / Pages: Concert Review / Entertainment Feature THE STORY Michael Anthony reviews a high-energy Met Center concert featuring Prince’s protégés The Time and Vanity 6. The Time deliver a tight, theatrical, and swagger-fi

A bold full-page hometown promotional advert announcing Prince’s major return to Minneapolis for a Met Center concert with The Time and the taping of a television special. SOURCE DETAILS Publication: Star Tribune Date: March 7, 1982 Country: United States Section / Pages: Full-page promotional advertisement THE STORY This eye-catching advert promotes two special events: Prince recording and taping material for an upcoming television special, and a full-scale concert at the Me