Prince (July 18, 2021) “Prince Is Back – The Sunday Times Culture

Major 2021 cover feature in The Sunday Times celebrating the release of Prince’s long-lost album Welcome 2 America, exploring the prophetic themes of the 2010 recordings and the story behind its delayed release.

PUBLICATION:

Date: July 18, 2021 Country: United Kingdom

Section / Pages: Culture Cover Story Title: PRINCE IS BACK

THE STORY

The Sunday Times dedicated its Culture cover to Prince with a striking portrait and the headline “Prince Is Back.” The extensive feature, written by Jonathan Dean, details the creation of Welcome 2 America in 2010 with Morris Hayes and the New Power Generation. It examines why Prince chose to shelve the album at the time and the decision to release it posthumously in 2021.

CONTEXT AND NOTES

Welcome 2 America was recorded during a period of political and social tension in the United States. Prince’s decision not to release it in 2010, followed by its emergence in 2021, made it one of the most significant posthumous albums in his catalog. The Sunday Times feature framed the album as prophetic, touching on themes of democracy, race, technology, and spirituality.

FEATURE HIGHLIGHTS

Era: Posthumous Release (2021) / Welcome 2 America (2010 recordings) Tone: Celebratory, reflective, reverent Photography: Powerful cover portrait of Prince in a striped shirt against a purple graphic background + multiple interior images

 “The prophetic album he didn’t dare release

WHAT THE CLIPPING SHOWS

Full-color Sunday Times Culture cover with bold purple design and Prince portrait, plus multi-page interior spread featuring the main article, additional photos, and quotes from collaborators.

RELATED MATERIAL

• Prince (2021) Welcome 2 America Album Release

• Prince (2010) Welcome 2 America Recording Sessions

• Prince (July 2021) Posthumous Album Promotion

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