Prince (1983) 1999 / Little Red Corvette – Promotional Advert

A bold, high-impact promotional advert for Prince’s double album 1999 and the breakthrough single “Little Red Corvette,” positioning him as a revolutionary force changing the face of rock.

SOURCE DETAILS Publication / Format: WEA Records Promotional Advert (likely placed in music magazines) Date: 1983 (during the 1999 campaign) Country: United States / International Section / Pages: Full-page promotional advertisement

THE STORY This striking advert promotes the special-priced double album 1999 alongside the hit single “Little Red Corvette.” It boldly declares Prince is “Changing The Face And Taste Of Rock” and “Knocking Down The Myths,” highlighting his rapid rise from underground buzz to mainstream success and media dominance (including his Rolling Stone cover).

This promotional advert captures Prince at the exact moment he crossed from cult figure to mainstream phenomenon. Designed to push both the 1999 double album and the single “Little Red Corvette,” the ad frames Prince as a myth‑breaker — someone “changing the face and taste of rock” and selling millions while defying every expectation placed on a Black artist in early‑80s rock culture, using an image created by Allen Beaulieu Photography

CONTEXT & NOTES Released during the peak of the 1999 album campaign, this advert captures Prince just before his full explosion into global superstardom. “Little Red Corvette” became his first Top 10 pop hit and helped break him into the MTV era. The dramatic Allen Beaulieu portrait and confident copy reflect the growing mystique and commercial momentum surrounding Prince in 1983.

FEATURE HIGHLIGHTS Event: Promotional advert for 1999 album & “Little Red Corvette” single Era: 1983 – 1999 breakthrough period Tone: Bold, defiant, and celebratory Photography: Dramatic black-and-white portrait of Prince Audience: Record buyers, music press, and retailers

WHAT THE CLIPPING SHOWS A full-page advert with a powerful close-up portrait of Prince, large bold typography announcing the 1999 double album and “Little Red Corvette,” and promotional copy emphasising his myth-breaking success and cultural impact. Classic early-80s Warner Bros. promotional design.

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