Lot's of Gimmicks Review: 1973

A Melody Maker Sweet Blockbuster Spotlight

Published in the UK on January 13, 1973, Melody Maker’s one-page review “Lot's of Gimmicks” covered The Sweet’s “Block Buster!” single (RCA). The enthusiastic review praised the track’s theatricality: sirens wailing, hidden menace in chants and yodels, a convincing version with a “boring riff in the final bars that shows the band ran out of ideas.” A classic early 1973 glam-pop critique.

Review Overview

Publication Details

Magazine: Melody Maker (UK).

Date: January 13, 1973.

Format: One-page single review.

Exact Text from the Review

SWEET: "Block Buster!" (RCA).

Lot's of gimmicks on the boy's new tilt at the top. Sirens wail, and there's a kind of hidden menace in their chants and yodels. It’s a convincing version, with a boring riff in the final bars that shows the band ran out of ideas.

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