Melody Maker, December 9, 1978

Bowie's Heroes-Era Single Launch Published in the UK on January 20, 1978, Melody Maker’s one-page advert “Beauty and the Beast - The New Single” promoted David Bowie’s latest single from the Heroes album. The eye-catching ad highlighted the track’s dark, experimental energy, positioning it as a bold follow-up in Bowie’s Berlin Trilogy phase, with striking visuals and text emphasizing his ongoing creative reinvention. Advert Overview Publication Details Magazine: Melody Maker

Bowie's Bodyguard & Iggy Pop Bond Published in the UK on January 14, 1978, New Musical Express’s one-page article “Bowie’s Big Buddy” profiled Tony Mascia — David Bowie’s longtime bodyguard — offering a candid, colourful glimpse into Bowie’s life during the Berlin Trilogy era. Mascia shared stories of driving rock stars, working on The Man Who Fell To Earth, protecting Bowie from crowds, and his thoughts on Bowie’s friends (Iggy Pop, John Lennon, Mick Jagger, Marc Bolan). The

An NME Heroes Celebration Promo Published in the UK on January 14, 1978, New Musical Express’s one-page advert “Beauty and the Beast - From NME's Album of the Year” promoted David Bowie’s Heroes album as NME’s Album of the Year. Advert Overview Publication Details Magazine: New Musical Express (UK). Date: January 14, 1978. Format: One-page single advert. Do you have this NME advert in your archive? Ready for the beauty and the beast? Share in the comments!